Set direction
Understand the commercial context, diagnose the real constraint and agree what matters now.
Independent digital marketing consultancy
An experienced digital team, without having to build one.
Fractional Marketing gives businesses and agencies digital strategy, specialist execution and the technical infrastructure to make better decisions.
StrategyPerformance mediaSEO & AI searchAnalyticsReportingMarketing technology
Start with the problem
Better questions lead to better marketing.
We do not begin with a channel checklist. We begin with what is getting in the way, then assemble the strategy, specialists and systems needed to solve it.
01
We need experienced digital support
Add experienced digital leadership and specialist depth without recruiting an entire internal team.
02Our performance has plateaued
Find the constraint, sharpen the strategy and turn insight into focused optimisation work.
03We don’t trust our data
Repair the measurement foundations so reporting and decisions are based on signals you can rely on.
04Our reporting isn’t helping
Replace disconnected spreadsheets and platform exports with reporting designed to answer commercial questions.
05We need to scale intelligently
Build repeatable systems, workflows and infrastructure that can grow with the marketing function.
06Our agency needs digital depth
Extend your offer with reliable white-label strategy, media, analytics and technical delivery.
How we work
Clear thinking. Hands-on delivery. No gap in between.
The people shaping the strategy stay close to the work. That means less time lost between recommendation and implementation, and clearer accountability for what happens next.
Build and run
Bring in the right specialists to implement, manage and improve the work, not just recommend it.
Measure and learn
Connect delivery to dependable measurement, then use the evidence to make the next decision better.
Connected capability
Expertise across the digital work that has to work together.
Engage one capability or connect several around a larger marketing problem. Strategy, execution and measurement remain part of the same conversation.
Strategy, activation and optimisation across the channels that earn a place in the plan.
- Google Ads
- Meta
- TikTok
- YouTube
- DV360
Search strategy built for discoverability across traditional search and emerging AI experiences.
- Technical SEO
- Content strategy
- Search insights
- AI visibility
A measurement foundation that connects user behaviour, media activity and business outcomes.
- GA4
- Google Tag Manager
- Conversion tracking
- Attribution
Useful, scalable reporting that brings fragmented marketing data into one clear view.
- Funnel
- Looker Studio
- Dashboards
- Data integration
Technical infrastructure and operating processes designed to remove friction and reduce rework.
- Automation
- QA frameworks
- SOPs
- Troubleshooting
Practical guidance that helps teams prioritise, make decisions and build stronger digital capability.
- Digital strategy
- Fractional leadership
- Marketing operations
- Capability development
Systems thinking
Reliable decisions start before the dashboard.
Good reporting depends on the systems beneath it. We connect the collection, measurement and interpretation layers so teams can spend less time reconciling numbers and more time acting on them.
Build it once. Make it useful. Make it scalable.Reporting infrastructure, measurement frameworks, workflows and QA.
MARKETING INTELLIGENCE SYSTEMILLUSTRATIVE
MEDIAWEBSITESEARCHANALYTICS
01CONNECTSource data
02MEASURETracking + attribution
03UNDERSTANDDashboards + analysis
04ACTOptimisation + decisions
Founder-led consultancy
Small enough to stay close. Experienced enough to go deep.
01
Close to the people doing the work
Founded by Jess and Bhanu, Fractional Marketing connects strategic advice with the people responsible for delivery.
02
Specialists fit the problem
Capability expands around the work instead of forcing every brief through the same team structure.
03
Clear, practical partnership
Direct communication, commercial thinking and useful next steps, without unnecessary theatre.
Modern by design
Automate the repeatable. Protect time for the work that needs expertise.
We use automation and AI where they can remove avoidable manual work, improve consistency and help surface useful information faster. They support experienced judgement. They do not replace it.
Automate where appropriate
Data collection, recurring reporting, workflow administration and repeatable checks.
Keep expertise in the loop
Commercial judgement, strategic direction, problem-solving and stakeholder context.
FOR AGENCIESWHITE-LABEL DIGITAL CAPABILITY
Specialist digital capability, behind your brand.
Extend your agency with digital strategy, media, programmatic, analytics and technical delivery. We work within your operating model and protect the client relationship.
Explore agency support- 01White-label strategy and delivery
- 02Media buying and trading desk capability
- 03Reporting, analytics and measurement
- 04Technical implementation and support
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